Three Ways to Expand Your Social Media Influence in 3 Days

When it comes to social media, many business people are overworked, overloaded and just plain over it.

I get that and I feel their pain.

Social media has a lot of moving parts and its very easy to become confused. Thats why I always try to provide actionable suggestions that are straight-forward, easy-to-implement and easy-to-digest. I mean, its great to read a blog post like this with loads of high-falutin ideas only to find yourself lost in technology soup when it comes to actually actioning any of the ideas.

So, lets keep it simple, shall we? Here are three things you can do in three days to expand your social media influence:

1. Offer to write a blog post for another blogger. For right now, they dont have to be the most popular blogger in the world, the main thing is to take yourself out of your comfort zone.  Sometimes when were writing for someone else, we have a different feeling of purpose and duty and thats when our best work bubbles forth.

When you write that post, make sure you Tweet the link a few times the week that it goes live and once the week after.  Remember, not everyone reads everything you write all the time. If you spread your Tweets across the week, more people will be able to see the link. Dont overdo it though; you dont want Tweet spam.

2. Make a concerted effort to reach out via Facebook, LinkedIn or Twitter, to someone whom youve always wanted to meet. And, not the easy person, either. You know that person Im talking aboutthe person who makes you a little nervous? Actually take the time to read their Tweets and blog posts and when the time is right, contribute. Give them a digital high-five by retweeting them. Heck, send a smoke signal, just DO something (sane) to get on their radar.  So many people dont want to be perceived as a stalker so they dont do this. Heres the deal, if you were a stalker, youd know it, so stop making excuses and take action.

3. Interview someone. If you have a telephone or a pen, you can interview someone.  Heres the trick, take the time to think of a REALLY cool interview angle for them. Make it an offer they cant refuse. Show them that youre smart and that you dont want to interview them about the same old topic.

The same thing you did in tip #1, do the same thing here. Tweet it and make sure you include the interview in your newsletter, too. And, guess what your interview subject is going to do? You guessed ittheyre going to Tweet and Facebook it, too.

BONUS TIP:  Get the interview transcribed, edit it a bit, add a cover and bundle it together with the audio and youve got a GREAT lead generation tool!

All three of these things are totally do-able. So, get going and come back and let me know how they worked for ya!

Lena L. West is an award-winning social media consultant, blogger, speaker, journalist, technologist and the Founder of the Authentic Influencer Braintrust, a high-level, social media marketing membership program for business owners and Real Women Do Social Media, the only social media training initiative created exclusively for women business owners.

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